Nero Music2go
The Music2Go simulation is an intro into next generation interactive business simulation designed for foundation level courses. This is achieved by progressively giving students control over their own company. They will determine the price, marketing, advertising. Montreal Music2go is a full DJ service with global experience providing music and only music as we can't be everything to everybody. Whether your event is for 20 people or 2,000 Montreal Music2go can provide music to enhance the atmosphere and increase the enjoyment of all who attend.
Music2Go: Marketing Simulation
Music2Go (M2G) is a computer-based marketing simulation. It is being used as an interactive tool to enhance the integration and learning of the basic concepts of marketing in a simulation based on real world industry data. Music2Go will give participants the opportunity to have practical hands on experience at making critical marketing decisions and seeing the outcome in a live, interactive case study.
Participants take over an MP3 Player division of a large Consumer Electronics Corporation. The division was created to launch an assault on the MP3 Player market and participants have the opportunity to formulate their Sales, Marketing and Distribution strategy. The challenge is to build their firm into the leading player in the market. Download siemens motherboards driver.
Benefits to Participants
- Participants will make all the key functional decisions involving Price, Sales Forecasts, Advertising, Promotion Activities, Distribution, and R&D, just like Sales & Marketing Executives in the real world.
- Each decision period, participants will undertake Market Research and analyze Market Data to formulate their own Strategic Marketing Plan, while keeping to a fixed Marketing Budget.
- Participants compete against others in their course in an online multiplayer environment. The competitive nature of Music2Go makes the simulation so enjoyable for participants, while encouraging involvement and learning in a way that no other teaching methodology can.
- Music2Go uses a dynamic marketplace so that participants must continually analyze the changing market and understand the needs of their customers, therefore will reinforce the importance of planning, implementation and evaluation of strategy.
- Participants will be introduced to the 4 P's of Marketing covering the concepts of Product, Price, Promotion, and Place (Distribution). They will initially be responsible for a single product but as the simulation progresses they will have the opportunity to be involved in Product Development to release new products into the emerging markets.
Key Decision Areas
Product Management
- Product : 3 Market Segments
- Product Development : Modifying existing Product / Launching New Product / Abandon Product
- Price : Price ranges for each market segment
- Advertising : Product Advertising & Media Allocation budget according to Product Life Cycle
- Sales Promotion : Deciding Budget & Working on Sales Promotion Strategy
Distribution
- Distribution Channels : Strategic Planning for Managing Channels of Distribution
- Sales Force Management : Allocation of Sales Representatives & Salary Packages according to each Distribution Channel available
- Inventory Management : Planning Inventory Levels for each of the Products
Music2go App
Teaching Resources
Music2Go comes complete with full documentation (Instructors and Players Manuals), online resources (presentations, assignments, quizzes), and in-game help files to assist participants. Instructors have access to Online Administrator enabling them to monitor the simulation.
RMAA 5.3
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RMAA - Summary
The Gainward Music2Go is not the most sparkly piece of hardware we've ever measured.16 bit/44.1kHz and 16 bit/48kHz results are shown for the Music2Go, results from DMX 6-fire and reference 16 bit/48kHz.
RMAA - Frequency Response
The Music2Go measured +0.18dB, -0.75dB from 40Hz to 15kHz respectively.This is a good result.Despite the increase in bass energy, the Music2Go has a thin and bright sound.
Music2go Band
RMAA - Noise
Noise was clocked at -79.3dB (A).This is an average result, but at no point could I hear any audible noise coming from either headphones or speakers.
RMAA -
Dynamic range for the Music2Go was on par with its noise, at 79.4dB (A).Again, it is an average result.
RMAA - THD
Total harmonic distortion is a good'n'low 0.029%.This jives with what we heard; the Music2Go has a good, clean and clear sound.
RMAA - IMD
Intermodulation distortion arises when two fundamental frequencies add together and produce harmonic overtones.This test usually crushes sound cards.Unfortunately the Music2Go does suffer the wrath of IMD, measuring a poor 0.529%.
Download simple driver. The Music2Go performed about average in RMAA 5.3 measurements.What was a little surprising is that the Music2Go would play 24 bit/96kHz .wav files.In testing the M2G, RMAA measured no difference in quality, so it is not truly a 24 bit/96kHz device.Rather, the WDM driver is probably truncating the word length and/or resampling.The ability to play 24 bit/96kHz files is definitely a bonus, however, it makes possible playing DVD-Audio in surround sound mode.The M2G sounded fine and whatever it is doing it is not introducing too much audible distortion.