Shopping is always exciting and interesting. And, most of us are already addicted to online shopping as we can simply scroll through the products by sitting comfortably at home. So, this is the best opportunity for sellers and eCommerce store owners to showcase their products by pushing them to the shoppers’ smartphone screens.
There are many online marketing strategies to improve your business and attract potential customers to drive more sales. But, one of the most effective and quick resulting marketing strategies is, advertising your products through Google shopping ads.
Google shopping ads are quite popular for us – when we search for any products in Google, some products will be displayed in a row on the top or in the right side corner of the Google Search Engine Result Page (SERP). Check an example in the screenshot below:
If you click the Shopping tab, you would get a dedicated page for Google shopping ads listed by various stores and sellers.
Which is the Best WooCommerce Google Shopping Plugin in the Market? I would recommend ELEX WooCommerce Google Shopping Plugin (Google Product Feed). There are so many benefits you would get by using this handy and robust plugin. It helps to generate a proper and accurate Google product feed of a large number of products in a systematic way. How ExportFeed helps sending products from WooCommerce to Google Shopping. ExportFeed installation & feed creation is done within few steps. Select products based on Price, SKU, Category, Keyword and Brand; Map WooCommerce to Google Category within few button clicks. Your feeds will be automatically updated in Google Merchant too.
Here, you can see the product image, price, title, a small description, and the sellers’ name on each product. If you click on one product, you will be redirected to the product page on the seller’s website. From where you can purchase the products in a couple of clicks.
Benefits of Listing your Products on Google Shopping?
As you can see, almost all details including the seller of all products are visible in a single tab where customers can make quick purchase decisions. Thus, customers can compare these products and prices offered by different sellers and choose one which satisfies all their requirements. If they need to apply filters to sort the products for fast shopping, they can use the filter options on the left side corner.
- Creating a Google product feed for Google Shopping from WooCommerce has never been easier. Google Shopping is a section of Google’s search engine platform that connects the keywords you search for to relevant products available from merchants all across the web.
- The ELEX WooCommerce Google Shopping Plugin (Free) is a free WooCommerce Google Product Feed plugin that serves in feeding your WooCommerce Products to Google Shopping. When online shoppers search for your products on Google, they can find your products in the Google search results and shopping ads.
Woocommerce Google Product Feed
Sometimes, the customers may come to the Shopping platform after long research on the product and they only need to purchase it as soon as possible. In such cases, they can check the prices and buy it from the store which offers the products at the lowest price. Hence, it helps the customers to compare and purchase the products.
Google Shopping is a very important channel for online store owners with a great conversion rate. All you have to do is to observe the Google specifications. Thus, it is sensible to choose a plugin to generate and update the same. Leave a comment if you have a query on creating Google shopping ad campaigns for your WooCommerce store.
Another advantage of using this method is that you would be able to list your products with the already established sellers in the market. So, if your online store is new in the market, you can use this strategy to attract new customers by providing attractive images and interesting prices for the products. This means it doesn’t matter whether you are an experienced seller or a new seller in the market.
It is basically a virtual market as all sellers will display their products and try to convert a simple product visit into sales. So, there is a tight competition between sellers. The same reason offers an opportunity to sell your products with competitors and make the customers choose your store by providing interesting offers and price drops.
When we consider the customers’ side, they do not need to hover through multiple eCommerce sites and apps to get the exact product they want. Instead of visiting multiple stores, they can come to the Google Shopping tab and search for the products. They would definitely get to see and compare the products from multiple sellers. Similarly, if some customers couldn’t find a product from their favorite stores, they can come to this platform and find it from other sellers.
Thus, advertising on the Google Shopping platform would always help you to boost sales, increase the potential customer flow into your store, and establish your brand value in the industry!
How Does it Work?
When we consider the process theoretically, you have to feed your product details into the Google Merchant Center, meeting all the rules and guidelines demanded by Google. After feeding the products into the Merchant Center, you have to link it with your Google Ads account for creating and displaying the ads of products into the Google Shopping feed. You can track the ads’ performance, reach, and conversions using your Google Analytics account.
You can create the product feed manually by entering the details of your products one by one in a Google Sheet and upload it to the Merchant Center. But if you need to feed hundreds of products into the Merchant Center, it is a bit tedious task. In such a scenario, you can integrate a Google Shopping plugin into your WooCommerce store.
Which is the Best WooCommerce Google Shopping Plugin in the Market?
I would recommend ELEX WooCommerce Google Shopping Plugin (Google Product Feed). There are so many benefits you would get by using this handy and robust plugin. It helps to generate a proper and accurate Google product feed of a large number of products in a systematic way. Within a couple of clicks, you can generate the product feed and add it to your Merchant Center account.
This plugin will fetch the required product information from your WooCommerce store and add them into an XML/CSV/TSV file to upload to the Google Merchant Center.
Let us go through its major features to get an overview of this plugin.
Major Features of ELEX WooCommerce Google Shopping Plugin
- Seamless configuration of basic product feed information
- Easy mapping of product categories and attributes
- Option to exclude selected products from adding into the feed
- Option to set scheduled refreshment of product details
- Efficient management of unlimited feeds
- Multi-language support for Google product categories
These are the core features of this Google shopping feed plugin. Let us go through each feature briefly.
1. Seamless Configuration of Basic Product Feed Information
Generating a product feed to upload on the Merchant Center requires some basic information such as choosing a country in which you are targeting to sell your products, considering product variations, choosing a file format such as XML, CSV, or TSV, and so on. You are also required to add a unique project name and description for each feed to distinguish it from other feeds.
2. Easy Mapping of Product Categories and Attributes
For displaying your products as Google shopping ads, you are required to map your product categories with Google’s default product categories, and individual products to Google’s default product categories if some products need to be directly mapped with Google’s product categories. Also, you must map your product attributes such as Product ID, GTIN, Price, and so on with Google’s default attributes.
While mapping product attributes with Google attributes, you can append or prepend any individual product attribute with other attributes. For example, you can prepend the brand name with your product title.
3.Option to Exclude Selected Products from Adding into the Feed
If you want to exclude specific products from fetching their details to list on the shopping feed, you can set it on this plugin. You can choose the products by typing the first few letters of their name and choose them from the drop-down pick-up list.
4.Option to Set Scheduled Refreshment of Product Details
Your product details might change rapidly and dynamically. So these details must be reflected on the Google Ads as well. Hence, you can set a scheduled refresh to fetch the data frequently to ensure all the product details are updated on the Google Ads concurrently. You can choose the refresh for daily, weekly, or monthly.
5. Efficient Management of Unlimited Feeds
You can create unlimited product feeds with this plugin and manage them individually using the below options. All generated feeds will be listed in separate rows with the following buttons.
- Edit: For a quick edit on the feed.
- Copy: Generating a copy of the feed.
- Pause Schedule: Pausing the schedule from the refresh.
- Regenerate Feed: For a quick refresh even though you have set a frequency to refresh the feed.
- Download Feed: For downloading the feed.
- View Feed: For a quick view of the generated feed.
- Delete: To delete the feed.
6. Multi-language Support for Google Product Categories
You can choose a language of product categories based on the country in which you target potential customers. This plugin supports English, Russian, Spanish, German, and French.
To sum up,
Google Product Feed Plugin
To know more details about the plugin, its installation, and activation, you may go through its detailed product documentation. With this simple yet robust plugin, you can generate Google product feeds seamlessly and efficiently.
Description
Woocommerce Google Feed Manager is an extremely powerful and easy to use google shopping feed manager for Woocommerce web shops.
With Woocommerce Google Feed Manager you can easily add up to 100 products from your woocommerce store to a product feed setup that meets the requirements from Google Shopping.
We have connected al the required and recommended fields of the feed with the WordPress database. So after installation you’re ready to submit your product feed to your Google merchant center. But you can go even further and tweak the content of every field in order to maximize your revenue from your products in Google shopping.
You have very advanced and professional options at your disposal to make your products stand out, use titles different from your shop, change your product google categories depending on title names.
Premium Woocommerce Google Feed manager
If you love the plugin, or have more than 100 products in your woocommerce webshop we offer a full featured premium version.
if you’re a serious webshop owner and want to have absolute controle about over Google Shopping Feed you should start using our Premium Woocommerce Google Feed Manager
Sell your products on other selling channels
If you want to get your products shown in Price comparison, product aggregators, affiliate networks and selling channels we have our Premium Woocommerce Product Feed Manager supporting all shopping channels.
Increase your Sales, Show your products on worldwide selling channels and affiliate networks!
We have the most popular and important feed templates already installed like Bing, Pricegrabber, Amazon, Nextag, Beslist, Vergelijk.nl, Shopping.com, Connexity and more.
Everything you need to be successful!
You have full control over your Google feed, how your products are listed and what products you show and which products not.
- Simple: Creating Google shopping feeds is very simple with our plugin,
- Optimize: Tweak the feed in every possible way to improve performance,
- Feed Updates: Changes in your Woocommerce store are reflected in your feed instantly with the scheduled update option,
Learn how to setup up your first basic feed in our online manual > Product feed manager manual
Installation
Step 1. Download the wp product feed manager plugin zip file from the WordPress Plugin Repository.
Step 2. Upload ‘wp-product-feed-manager’ to the ’/wp-content/plugins/’ directory
Step 3. Activate the plugin through the ‘Plugins’ menu in WordPress
That’s basically it. You’re ready to create your first feed and start making money.
Take a look at the video. They lead you through the proces in creating your first product feed.
Install woocommerce google feed manager
How to setup a basic feed
FAQ
Why should i go with your plugin?
We are very proud of our woocommerce Google feed manager and we think it is the most powerful plugin out there build by Product Feed Marketeers especially for woocommerce powered shops. Our plugin will help you to get the most out of your Google shopping account.
The power of the plugin is that you can add the data from your shop to any feed attribute required, recommended or supported by Google. Next to that you are able to alter the data from you wordpress woocommerce database so you can optimize the data you send to Google. We support custom product fields and product variations making our plugin even stand out more from the competition.
While you grow with your webshop you can start working with our Premium plugin for even more powerful features and even more channel to sell your products on.
How does the Google feed manager plugin work?
Basically the plugin will generate a xml product feed valid for the Google product feed guidelines. It will take the data from your woocommerce powered online shop and create a valid Google product feed. The plugin will automatically update the feed to reflect the changes of your products so the xml feed will contain the correct product data.
The only thing you have to do is add the xml feed url to your Merchant center and start selling in Google.
Any Issues? Start here
Start with the next steps when you have any issue with your installation and plugin.
First make sure you have all your plugins, theme and wordpress updated to the latest version. Follow woocommerce requirements as a minimum for the use of our plugin.
PHP 5.6 or greater
MySQL 5.6 or greater
WP Memory limit of 256 MB or higher for larger shops
If you have all of that sorted please follow the next steps before contacting us.
Deactivate and then activate the plugin. Test the issue.
If that does not resolve the issue, deactivate and reinstall the plugin over the current installation. Than activate it again and test the issue.
If it still does not work, remove the plugin through the plugins page (be aware, this will also delete all existing feeds) and reinstall it. Then test the issue again.
If the problem still exists, contact our support.
Feed Warning, invalid xml feed
There can be many reasons why a feed is invalid. We have build the feed in such a manner that it will only happen very sporadic.
In case it does please do submit your feed in your Google Merchant center and check what is going on in your feed in the Feed debugger from Google. It is very powerful and spot on.
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